Every unanswered call is a customer deciding whether to wait or dial your competitor. This free tool turns your call volume into a dollar figure in about thirty seconds.
Drag the sliders or type directly. Everything updates instantly and stays in your browser.
This is an estimate based on the inputs you provide. It is not a guarantee of results. The most accurate figures come from your own phone records and CRM. We never store these numbers.
No black box. Here is exactly what the calculator does with your inputs.
Multiply your monthly calls by your miss rate. 400 calls at a 25% miss rate is 100 missed calls.
Multiply missed calls by the share that are genuine prospects. 100 × 70% leaves 70 missed leads.
Multiply missed leads by your booking rate, then by average job value. 70 × 40% × $480 ≈ $13,440 lost.
A missed call is rarely a delayed sale. It is usually a lost one. When a prospect calls a plumber, dentist, or law firm and reaches voicemail, most of them hang up and dial the next name on the search results. They are not waiting for a callback. They are buying now.
That behavior is why the cost compounds. You paid to make the phone ring — through ads, referrals, your website, your Google profile. The marketing cost is already spent whether or not anyone answers. A missed call wastes that spend twice: once on the lead you lost, and again on the impression you gave that you were closed or too busy to care.
For most local businesses, a large share of calls arrive outside 9-to-5. People call on their lunch break, after work, on weekends, or the moment a pipe bursts at 11 p.m. If your phone rolls to voicemail then, you are handing those high-intent emergencies to whichever competitor picks up. Answer the after-hours phone and you often capture the highest-value, most urgent jobs.
Once you know your monthly figure, the decision gets simple. Compare the cost of missed revenue against the cost of fixing it:
KaiCalls is a secretary that answers your business line around the clock, captures the caller's details, and books or routes the job. If your calculator number is uncomfortable, that gap is what it closes.
We will look at your actual answered-versus-missed pattern and tell you, honestly, whether the leak is worth fixing. No fake ROI, no pressure.
A KaiCalls secretary answers every call 24/7 — but first, let's see if you even have a gap worth closing.
We'll review your call pattern and reply by email shortly. Thanks for trying the calculator.